Cultural Landscape and Regeneration (The Olympic Stadium 2012) Essay

Cultural Landscape and Regeneration (The Olympic Stadium 2012) - Essay Example Back in the 1980s, hosting the Olympic Games was thought of as a financial and administrative burden to the organizing city and country. This view was confirmed by Montreal's horrendous loss of 692 million in the staging of the 1976 summer Olympics. The 1972 summer Olympics in Munich made a loss of 178 million. However, it was in the 1984 Los Angeles Olympics that the city organizers posted a whopping 215 million in revenues. The City of London's plan to stage the 2012 Olympics and Paralympics centre will contribute to the regeneration of the Lower Lea Valley around Stratford in the east of the city. The goal of the UK government is to build structures that will be useful even after the Olympics. The key venues would all be located in a 500-acre Olympic precinct to be set in 1,500 acres of parkland stretching from Hackney Marshes to the River Thames. Among the facilities being prepared are as follows: an 80,000-seater Olympic stadium at Marshgate Lane in the heart of the Olympic precinct in Stratford to stage the athletics and opening/closing ceremonies and a 25,000-seater athletics stadium after the games, with a sports training, science and medicine centre. There will be a 20,000-seater aquatic centre which will The centre will contain two 50m swimming pools and a 25m diving pool, staging swimming, diving, synchronized swimming, the water polo finals and the modern pentathlon swimming. A velodrome and BMX track located at the Eastway Sports Centre alongside the existing Eastway cycling circuit for track and BMX cycling can accommodate 6,000 spectators. A multi-sport complex of four indoor sports arenas located at Hackney Wick on the site of the former Hackney Greyhound Stadium to stage basketball, fencing, handball, volleyball and modern pentathlon events. A hockey complex comprising two competition stadiums and one warm-up pitch located alongside the Olympic Village site.Stratford Park will also have the Olympic Park tennis complex for training purposes and Paralympic events. In addition, an Olympic Village accommodating 17,000 beds will be located next to Stratford International Rail Terminal and would become housing after the Games. A media complex less than five minutes' drive from the Olympic stadium, comprising a 65,000 square-metre single-storey International Broadcast Centre and a 45,000 square-metre two-storey Main Press Centre. the south of the Olympic Park Zone would b e another cluster of venues on both sides of the River Thames. The plans are designed to fit in with the International Olympic Committee's ideal of a compact Games, with more than half of the events within a 15-minute drive of the Olympic village, itself just three miles from the heart of the capital.Zevi, et. al., (1957) states that architecture deals with a concrete phenomenon which is entirely different: here, man moving about within the building, studying it from successive points of views, himself creates. Architecture takes into account interior space. Beautiful architecture would then be architecture in which the interior space attracts us, elevates us and dominates us spiritually. Ugly architecture would be that in which the interior space disgusts and repels us.The establishment of Olympic facilities is helpful to a country particularly when the government authorities decide to shoulder the expenses related to all its activities. Mules and Faulkner's (1996) stressed that th e public sector plays a pivotal

Business Planning Research Proposal Example | Topics and Well Written Essays - 1500 words

Business Planning - Research Proposal Example The ability of a supplier to drive up prices would depend on the extent to which Morrisons can control this supplier. So far, Morrisons has been able to control a group of farmers producing carrots, onions, potatoes and mushrooms. This view is supported by information from the website that when in season Morrisons gets 100% of its carrots from British farmers, as well as 90% of other food items like onions, potatoes and mushrooms. Harnessing the supply of such food items from British farmers means the farmers have very few markets to for their products. This therefore creates a situation whereby Morrisons can easily determine the prices at which it buys these food items. Hence the suppliers' power to influence the prices is reduced. On the other hand, Morrisons supports and controls the entire market outlet of local and small suppliers. This power exerted by Morrisons can be seen in the information that Kelly's ice cream and Sharpes Eden Ale can only be found in our Morrisons Cornish stores. It therefore shows that these suppliers have limited power to drive up the prices of their products to Morrisons. Buyer power denotes the ability of Morrisons customers to drive down prices. So far, no documented evidence exists on how customers have influenced the pricing of products at Morrisons. Given that Morrisons operates along side other chains like ASDA, Sainsbury, LIDL, TESCO, Somerfield, Waitrose, the customers have variety and choices at their disposal, and can easily switch from one supermarket to the other. However, they can rarely drive down prices. So Morrisons can only have its prices determined if they were dealing with a few powerful buyers who would dictate the terms. Competitive Rivalry The competitive rivalry surrounding the Morrisons business environment is determined by the number and capability of its competitors. Some of these competitors include: Asda, Lidl, Tesco, Marks & Spencer, Netto, Somerfield, Waitrose, and others. If these competitors can offer equally attractive products and services as Morrisons, then Morrisons would most likely have little power in the market. These competitors are many and are likely to strive to provide quality products and services too, such that Morrisons hasn't the tremendous strength to control the market. Threat of Substitutes The ability of Morrison's customers to find substitute products and services from different supermarket chains would determine the level of rivalry between Morrisons and other competitors. As seen above, there are many supermarket chains trading in the same products and services as Morrisons, giving customers a host of choices at their disposal. Therefore substitution for Morrison's products is easy and viable, weakening its power to command the market. Threat of New Entrants Morrison's power in the supermarket business would be affected by the ability of other investors to enter the market. If it isn't so costly, in respect of time and money, to enter the supermarket then it is expected that more of similar businesses would be started and this would increase the strain on Morrisons to loose its leadership role in the market. Going by the number of supermarkets that have set u in the UK recently, including LIDL from Germany, one can tell that investing into the supermarket business is not so costly in terms of time or raising the venture capital. Hence Morrisons faces severe