Tuesday, January 21, 2020
photo plan Essays -- essays research papers
1.0: Executive Summary 2.0: Company Overview Market Opportunity Explanation Legal Form of the Business Company Location History Growth and Financial Objectives Manager Information 3.0: Market Analysis      Summary      Analysis of the Industry      Target Market/Customer Profile      Competition 4.0: Service Offering      Summary      Uniqueness      Description      Competitive Comparison 5.0: Marketing Plan      Customer creation and retention      Pricing Positioning      Delivery      Promotion 6.0: Financial Plan and Analysis 7.0: Cost Assumptions          1.0 Executive Summary Lifetime Memories Photography is a small business that provides photography services (with a focus on weddings) to clients looking for high quality, fair price, and great service. Lifetime Memories is organized as a sole proprietorship, with Mike ______ as the owner and sole employee. He does all the photography for the events as well as taking reservations, purchasing equipment, and doing the business? books. Mike ______ will be contributing his own capital to the business for start-up costs, and has secured financing from several other sources, but will still need $10,000 in start-up costs. This business will be run from Leicester MA.. To start, Lifetime Memories marketing plan will focus on advertising in local areas like Worcester, Auburn, Shrewsbury and other surrounding towns. The advertising will emphasize the company?s lower price, its quality, and its high value to people who need event photography done, such as wedding planners and birthday party organizers. There are several competitors in the local area that will be targeted, but these competitors, being better established and having retail locations, will charge more than Lifetime Memories plans on charging. There is an opportunity to enter the market and succeed where these other competitors are lacking, this mainly being low price and a guaranteed high quality, professional service. Lifetime Memories vision is to provide the best photography se... ...02 2003 2004 Beginning Cash Balance $4,500.00 $10,758.00 19,086.00 Cash from Operations 11,240.00 13,455.00 15,670.00 Total Available Cash 15,740.00 24,213.00 34,756.00 Less: Capital Expenditures 0 0 0 Operating Expenses 4,780.00 5,015.00 5,170.00 Interest 112.00 112.00 112.00 Dividends 0 0 0 Debt Retirement 0 0 0 Other 0 0 0 Total Disbursements 4,982.00 5,127.00 5,170.00 Cash Surplus 10,758.00 19,086.00 29,586.00 Add: Short Term Loans 0 0 0 Long Term Loans 0 0 0 Capital Stock Issues 0 0 0 Total Additions 0 0 0 Ending Cash Balance 10,758.00 19,086.00 29,586.00 Cost List: Location Utility costs (electricity, gas, phone, etc.): $250/month Transportation Maintenance: $30/month Insurance: $75.00/month Supplies/Delivery/Development Film: $10.00 per 96 exposures Photo Albums: $20.00 Website maintenance: $200.00/year Development solutions/chemicals: $50.00/wedding (increases with II and III type weddings) Photo paper: $50.00/wedding (increases with II and III type weddings) Miscellaneous costs (food on way to wedding, lodging if overnight accommodations necessary): $60.00/wedding Advertising Brochures: $200.00 Business Cards: $45.00 Newspapers: $100.00/year
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